Valgiò

Storie Buone — labels and catalogue

Valgiò is the farming brand of AMMP Giorgio Valsania: it grows, processes and sells under the name Storie Buone, giving work to people who struggle most to find it. For the line I designed a geometric pattern that holds very different products together, plus the Christmas hamper catalogue.

Client: Valgiò, a brand of AMMP Giorgio Valsania ETS
Year: 2024 — 2025
Role: Labels, 3D renders, catalogue, social templates
Format: Over 30 products across 4 lines · 22-page catalogue

The line’s pattern across the whole page, the Storie Buone mark in a box and the “Speciale cesti di Natale” band.
The burgundy frame of the cover runs over the spine and ties front and back together.
The pattern returns, burgundy on burgundy, behind the copy, the Valgiò contacts and an invitation to the online shop.

One pattern, many stories

Quarter circles and semicircles in the product’s colours: the pattern changes hue from one flavour to the next, the grid stays the same. Front, back and lid work together, and every new product is born consistent with the line.

On the jar before printing

I built the jar in Blender and wrapped the labels around it: every flavour can be seen full, with the product inside, before it even goes to print. The same renders ended up in the catalogue and on the sales channels.

The Christmas catalogue

Twenty-two pages for corporate gift hampers: the Valgiò story, the new products, and one hamper per page with its name, contents and compositions rebuilt from single product shots.

01 of 06Good stories coming to life

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Client: Valgiò, a brand of AMMP Giorgio Valsania ETS
My work: New label style, pattern, lids, on-label technical info, 3D jar renders, Christmas catalogue, social templates
Tools: Illustrator, InDesign, Blender, Photoshop

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