AMMP Giorgio Valsania is a non-profit based in Caselle Torinese: it distributes food to people in need and, through Valgiò, creates farm jobs for those who struggle most to find one. For its report I took the flower in the logo and made it the shape of every page.
The flower from the logo, in the five chapter colours, grows until it spills off the page. Inside it, the association’s name in giant letters.
The cover is a single artwork: the flower runs from front to back, wrapping around the spine.
The year set vertically, full height, and below it what anyone who wants to help needs: contacts, tax code for the 5×1000, IBAN.
One shape for everything
The five-petal flower in the logo becomes the frame for text, photos and charts: it grows to fill the page, gets cut by the edge, multiplies. Five petals, five chapters, five coloursFive petals, five chapters, five colours: blue, green, yellow, red and purple.
The cover laid flat: back and front, one flower
The logo and the flower breaking into the chapter colours
Five chapters, one system
Each chapter has its colour and carries it everywhere: in the flowers, the charts, the timelines, even the closing tables. Readers always know where they areReaders always know where they are.
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Client
AMMP Giorgio Valsania ETS
My work
Editorial design, layout of 106 pages, charts and tables, cover, A4 and A5 print files
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