All work

Shopfully Spark 2026

The opening video of Shopfully Spark 2026, the event that in September brought together more than 400 people from Shopfully and Flipp, coming from three continents: a kinetic motion graphics animation, all graphics, words and photos in motion. One minute and seven seconds to say one thing: we are one company now.

01Two brands

Under the video is its soundtrack: each coloured band is a sequence of the edit. Tap it to jump there.

Client
Shopfully × Flipp, Brand & Communication
Year
2026
Role
Storyboard, animation, editing
Format
1:07 · 1920 × 1080 · 50 fps

Not growth: belonging

Shopfully, born in Italy, and Flipp, born in Toronto, became a single group: more than a thousand people in 27 countries, over 40 nationalities. The Brand & Communication team asked me for the video of the September event, and one sentence in the brief led everything: don’t tell how much we grew, celebrate what is already there.

That is why the animation opens on the two brands becoming a single medal, and from then on speaks through people’s faces, not charts.

The opening: the Flipp and Shopfully medals join

The raw material: almost 1,500 photos and videos from a year of internal events, from Toronto to Barcelona, to be picked one by one.

A global scale team

From the medal the story widens: the globe rises from radial lines, the map lights up on the group’s countries and zooms down to Toronto, home of Flipp Fest. Every passage is a camera move, not a cut: the animation never stops.

The globe rises from the radial lines
The map lights up on the group’s countries
The map lights up on the group’s countries
From all over the world: the Americas, Europe, Australia
From all over the world: the Americas, Europe, Australia

Hands off the spark

The spark, Shopfully’s rayed symbol, can hold photos but never letters or numbers: it is a brand rule. So the event photos live inside the symbol, the numbers always stay outside, next to it, and every scene that broke the rule was rebuilt.

Toronto: Flipp Fest photos inside the spark
The number next to the symbol, never inside
The number next to the symbol, never inside
The spark becomes a window onto people
The spark becomes a window onto people
The 1000+ built from event photos

A number made of people

The biggest figure in the video is built from the photos themselves: hundreds of shots picked one by one draw the group’s 1000+ professionals. From afar it is a number, up close it is colleagues.

Cut on the beat

I split the video into ten sequences, each hooked to a passage of the track: trap hi-hats carry the journey to Toronto, the keys accompany the words, the last chorus launches the final question. The words come in on the beat, one at a time.

  1. Two brands

    01Two brands0:00

  2. The globe

    02The globe0:07

  3. The map

    03The map0:14

  4. Toronto

    04Toronto0:19

  5. From all over the world

    05From all over the world0:27

  6. One company

    06One company0:36

  7. 1000+

    071000+0:43

  8. Differences

    08Differences0:46

  9. Are you ready?

    09Are you ready?0:51

  10. Spark 2026

    10Spark 20260:58

“Our differences are our strength”: the words enter on the lines
“Are you ready to keep the party going?”, one word per beat
Areyoureadytokeepthepartygoing?
The video’s last line, before the Spark 2026 logo

After the event

The soundtrack chosen for the video also became the soundtrack of the Spark 2026 aftermovie, and in the days after the event the video kept circulating among colleagues from different teams.

Client
Shopfully × Flipp, Brand & Communication and PR & Events teams
My work
Storyboard, footage selection, animation, editing, export
Tools
After Effects, Illustrator, Figma
Timing
July to September 2026